BAQSIMI presents ComeBAQ Stories
Whether it's a dinner delayed or a sudden traffic jam, life is unscripted. Hear from real people and their support networks about coming back from a very low blood sugar and what it means to be prepared with BAQSIMI.
“Severe low blood sugar is one of those things that you have to be prepared for every second of every day and night.”-- Hailey, a real BAQSIMI patient
[Ambient music plays in the background. Animation: The video opens to a view of a starry night sky, with the BAQSIMI logo: A blue triangle surrounded by a yellow starburst pattern.]
CAPTION: BAQSIMI® (glucagon) nasal powder 3mg
CAPTION and NARRATOR: BAQSIMI is used to treat very low blood sugar (severe hypoglycemia) in people with diabetes ages 4 years and above. Do not use BAQSIMI if you have a tumor in the gland on top of your kidneys (adrenal gland) called pheochromocytoma, you have a tumor in your pancreas called insulinoma, you are allergic to glucagon, or any other ingredient in BAQSIMI.
CAPTION: Individual results may vary. To determine if BAQSIMI is right for you, speak with your doctor. Please read the Purpose and Safety Summary following this video. Patient was compensated for her time.
[Animation: Swooping colored swatches dive across the screen to build the words, “BAQSIMI Presents ComeBAQ Stories.” The animation evolves into a nighttime scene of a house in a hilly countryside, with stars above and fireflies flickering in the fields. We’re introduced to real HAILEY, with long brown hair and wearing a green blouse with pockets.]
HAILEY: My husband… he works nights and days, and it seems like during the nighttime is when I have the majority of my severe lows. Anxiety kicks in a little bit at that point. It's just one of those things that you have to be prepared for every second of every day and night.
[Animation: HAILEY is seen through a window, reclining in an easy chair and reading a book. On the table next to her, we see a box with a BAQSIMI label. A family photo appears on the table: HAILEY, her husband ERIC, and their young daughter.]
HAILEY: To have my husband in my life and for him to be my support is something that I can't really put into words. Without him, I might not be here today.
[Animation: The bedroom lights go dark with a click, and the screen fades to black.]
CAPTION: HAILEY, a Real BAQSIMI Patient
[The camera opens on HAILEY, who laughs and gives a smile to the camera.]
HAILEY: I'm HAILEY. I've been married to my husband for five years now, and then my daughter… she is 9 years old. We live a very simple but happy life, in a very small but simple town. [HAILEY laughs.]
HAILEY: Managing diabetes… it’s one of those things that is very, very, very hard.
[The camera opens to HAILEY’s husband, ERIC: clean shaven and wearing a blue button-down shirt.]
ERIC: The first time I met HAILEY, she mentioned, you know, she could have a low blood sugar emergency and to be prepared and what to do. I was kind of like ‘oh man!’ You know, I've had basic first aid training before in the Coast Guard and at my jobs, but, you know, nothing to prepare you for something like that.
[Animation: The camera looks through the kitchen window, and animated ERIC pours HAILEY a glass of juice as she takes a piece of hard candy from a dish on the table.]
[HAILEY speaks on-camera.]
HAILEY: Your heart starts racing out of nowhere. Your breathing gets really, um, quick? Yeah it's… it's scary. [HAILEY laughs.]
[HAILEY and ERIC sit by each other’s side and speak.]
HAILEY: They got to the point where I needed to go find a plan, a backup plan. And I went to my endocrinologist and she, uh, she recommended the BAQSIMI.
[Animation: A BAQSIMI box appears, and a sealed tube of BAQSIMI appears.]
CAPTION: Please see full instructions for use at BAQSIMI.com
ERIC: It looked like a nasal spray you get at, uh, any drugstore. You know, you pull the plastic off and enter it in the nasal cavity and squeeze it and it gives them the glucagon to raise your blood sugar.
[Animation: The tube falls away and we see the BAQSIMI device in an animated hand.]
CAPTION: Keep tube sealed until ready to use. For instructions on how to use, go to BAQSIMI.com
[HAILEY speaks on-camera.]
HAILEY: So, we get the prescription filled. And um the next day, it's business as usual. And then that very night was when I had my worst low blood sugar emergency. We were actually asleep when this happened. My husband told me that he heard a loud thud. And apparently, I either tried to get out of bed to go help myself, or just fell out of the bed.
[Animation: Looking through the bedroom window of the house, we see a bed, observe some rustling, and then hear a gentle thud, as if somebody had fallen out of bed. ERIC turns on a bedside lamp.]
[ERIC appears on-camera.]
ERIC: I got up and ran around to the bed and she was on the ground and not responsive, and we had just got the BAQSIMI filled. So, you know, I grabbed it from our spot out the drawer you know, and I administered BAQSIMI, and she was back with us before the ambulance even got here.
[Animation: The nightstand drawer opens and a box of BAQSIMI pops out. The box opens and the BAQSIMI tube lands in ERIC’s hand.]
CAPTION: Keep tube sealed until ready to use. For instructions on how to use, go to BAQSIMI.com
[HAILEY appears.]
HAILEY: [Sobs gently.] I’m sorry… he was able… he was able to… help me come back. And… [trails off with an emotional laugh]
[ERIC appears.]
ERIC: You know, just grateful. You know, happy we had it.
[HAILEY appears.]
HAILEY: It's almost like, a fire drill. You gotta, you gotta go through it and with your whole family and let them know exactly what to do, the steps to take, and to be prepared. Everybody in our family in our household knows and we decided to let our neighbors know as well, how to use it. And from now forward I'm prepared. We're all prepared now, with BAQSIMI.
[ERIC appears.]
ERIC: I never knew how hard this, uh, disease was until I met her. I think it's made her strong and an even better mother than she already is.
[HAILEY appears with their daughter, who is wearing an aqua bow in her hair. They hug enthusiastically. The camera cuts to HAILEY and ERIC sitting together on-camera.]
HAILEY: I'm grateful for him because he was there at the moment that I needed somebody the very most and, um… and he helped me. He revived me. He, he got me to come back.
[Animation: HAILEY and their daughter are in the front yard of their home, at night, catching fireflies together.]
HAILEY: There is a safety net out there. There is a plan, and it's in one little package form and that's BAQSIMI.
[Animation: The nighttime home scene brightens as the day comes. The sun rises as the view pulls back to show their little town, with HAILEY waving as the view pans up into the sky. Swooping colored swatches dive across the screen to build the words, “BAQSIMI Presents ComeBAQ Stories.”]
HAILEY: I'm HAILEY, and this is my ComeBAQ Story.
CAPTION and NARRATOR:
Purpose and Safety Summary.
[BAQSIMI safety information scrolls slowly up the screen against a starry night background as the narrator reads aloud.]
Important Facts About BAQSIMI™ (BAK-see-mee). It is also known as glucagon nasal powder.
BAQSIMI is a prescription medicine used to treat very low blood sugar (severe hypoglycemia) in people with diabetes ages 4 years and above.
It is not known if BAQSIMI is safe and effective in children under 4 years of age.
Warnings:
Do not use BAQSIMI if:
- you have a tumor in the gland on top of your kidneys (adrenal gland) called pheochromocytoma.
- you have a tumor in your pancreas called insulinoma.
- you are allergic to glucagon, or any other ingredient in BAQSIMI.
BAQSIMI may cause serious side effects, including:
High blood pressure. BAQSIMI can cause high blood pressure in certain people with tumors in their adrenal glands.
Low blood sugar. BAQSIMI can cause certain people with tumors in their pancreas to have low blood sugar.
Serious allergic reaction. Call your doctor or get medical help right away if you have a serious allergic reaction including:
- rash
- difficulty breathing
- low blood pressure
[Animation: A box of BAQSIMI oscillates on-screen.]
CAPTION: Please see full instructions for use at BAQSIMI.com
CAPTION and NARRATOR:
Common side effects:
The most common side effects of BAQSIMI include:
- nausea
- vomiting
- headache
- runny nose
- discomfort in your nose
- stuffy nose
- redness in your eyes
- itchy nose, throat, and eyes
- watery eyes
These are not all the possible side effects of BAQSIMI. For more information, ask your doctor. Call your doctor for medical advice about side effects. You are encouraged to report side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch, or call 1-800-FDA-1088.
Before using:
Before getting BAQSIMI, tell your health care provider about all your medical conditions, including if you:
- have a tumor in your pancreas.
- have not had food or water for a long time (prolonged fasting or starvation).
- are pregnant or plan to become pregnant.
- are breastfeeding or plan to breastfeed. It is not known if BAQSIMI passes into your breast milk. You and your doctor should decide if you can use BAQSIMI while breastfeeding.
Tell your doctor about all the medicines you take, including prescription and over-the-counter medicines, vitamins, and herbal supplements.
[Animation: A BAQSIMI device oscillates on-screen.]
CAPTION: Keep tube sealed until ready to use. For instructions on how to use, go to BAQSIMI.com
How to use:
- Read the detailed Instructions for Use that comes with BAQSIMI.
- Use BAQSIMI exactly how your doctor tells you to use it.
- Make sure your caregiver knows where you keep your BAQSIMI and how to use BAQSIMI the right way before you need their help.
- Your doctor will tell you how and when to use BAQSIMI.
- BAQSIMI contains only 1 dose of medicine and cannot be reused.
- BAQSIMI should be given in one side of your nose (nostril) but does not need to be inhaled.
- BAQSIMI will work even if you have a cold or are taking cold medicine.
- After giving BAQSIMI, the caregiver should call for emergency medical help right away.
- If the person does not respond after 15 minutes, another dose may be given, if available.
- Tell your doctor each time you use BAQSIMI.
- Store BAQSIMI at temperatures up to 86°F (30°C).
- Keep BAQSIMI in the shrink wrapped tube until you are ready to use it.
Keep BAQSIMI and all medicines out of the reach of children.
Learn More: For more information, call 1-800-545-5979 or go to www.baqsimi.com
Medicines are sometimes prescribed for purposes other than those listed in a Patient Information leaflet. Do not use BAQSIMI for a condition for which it was not prescribed. Do not give BAQSIMI to other people, even if they have the same symptoms that you have. It may harm them.
[Animation: HAILEY appears on a hillside, smiling and waving.]
This summary provides basic information about BAQSIMI but does not include all information known about this medicine. You can ask your pharmacist or doctor for information about BAQSIMI that is written for health professionals. This information does not take the place of talking with your doctor. Be sure to talk to your doctor or other health care provider about BAQSIMI and how to take it. Your doctor is the best person to help you decide if BAQSIMI is right for you.
BAQSIMI® is a trademark owned or licensed by Eli Lilly and Company, its subsidiaries, or affiliates.
[Lilly identifying information follows at the bottom of the screen.]
CAPTION: GN CON BS 24JUL19
CAPTION: PP-GN-US-0888 03/2021 ©Lilly USA, LLC. All rights reserved
CAPTION: Lilly logo
“Now everybody that I hang out with, that I spend time with, everybody knows that I am a diabetic, and what to do in case of a low blood sugar emergency.” -- Emily, a real BAQSIMI patient
[Slow city illustration over blurred out city, with BAQSIMI logo, a blue triangle inside a circular yellow starburst; quiet piano music plays in the background]
Caption and Narrator: BAQSIMI is used to treat very low blood sugar (severe hypoglycemia) in people with diabetes ages 4 years and above. Do not use BAQSIMI if you have a tumor in the gland on top of your kidneys (adrenal gland) called pheochromocytoma, you have a tumor in your pancreas called insulinoma, you are allergic to glucagon, or any other ingredient in BAQSIMI.
Caption: Individual results may vary. To determine if BAQSIMI is right for you, speak with your doctor. Please see Purpose and Safety Summary at the end of the video. Patient was compensated for her time.
[Animated colored swirls come together over the blurred image of a city]
Caption: BAQSIMI Presents ComeBAQ Stories
[Emily stands at a bridge railing, wearing an animated yellow sweater and overlooking a city skyline]
Emily: I love pretty much everything about New York.
[Close-up of Emily walking. Yellow, orange, and white animate as she steps]
Emily: I walk everywhere in the city, and walking is exercise, and walking drops your sugar sometimes.
[Animated blue flowers and grasses sprout next to a building as Emily walks a city street]
[Emily sits against a dark background, wearing a light sweater and wearing a gold necklace]
Emily: I try to be as positive as I can with my diabetes, but besides that, I was very private about it. I never talked about it to anybody.
Caption: Emily, a real BAQSIMI patient
[The camera pans across a cityscape with animated colored swirls swooping in front of and between city buildings]
Emily: I planned on having my parents come and visit me. I was so excited to show them the city and kind of see me in my new element.
[Emily walks through the city, gazing up and away as colored illustrations animate around her]
Emily: They were only staying in the city for a few days, so I wanted to jam pack in as much as I could. Famous buildings, lots of parks, dollar pizza for sure!
[Emily smiles and raises a finger to emphasize “dollar pizza”]
[Johnny and Andrea (Emily’s parents), sit side-by-side in front of a black background; Johnny wears a light gray quarter-zip and Andrea wears a light orange sweater]
Johnny: She'd planned a whole trip for us. We went on a walk. We had walked all over the town. She took us, we were on the Brooklyn Bridge when she started feeling low.
[Emily from behind, walking on the Brooklyn Bridge, with her animated yellow sweater and animated illustrations swirling around; animated traffic warning signs flash “I feel low” and “Dizzy & confused”]
Emily: I wasn't feeling good at all, so I started taking candy to bring my blood sugar up, but it wasn't doing the trick. It wasn't bringing me up fast enough. I was definitely upset. I thought that I was ruining their perfect day. I remember just like walking with my mom, and she's pretty much having to, like, support me.
[Johnny and Andrea sit together]
Andrea: I said, “Emily, what's going on?” And she didn't answer me, and I look back, and I realize she was having a low blood sugar emergency.
Johnny: We lowered her to the ground. I was holding her head. Andrea tried to use cake gel. It seemed to be clotted. We were having a really hard time with that.
[On a city sidewalk, and illustration of a yellow backpack, opened to see a notebook, sunglasses, a bag of candy, and a box and vial of BAQSIMI]
Andrea: Johnny said, “Andrea, get the BAQSIMI.” So, I opened up the backpack. All of the contents spilled all over, but I was able to find the BAQSIMI, which is bright yellow.
[The view of the backpack pulls in to focus on a BAQSIMI tube]
Caption: Please see full Instructions for Use at BAQSIMI.com
Andrea: I opened the container, put it in the nostril....
Caption: Keep tube sealed until ready to use. For instructions on how to use, go to BAQSIMI.com
Andrea: ...pushed the plunger and within 10 minutes, she had come around. I honestly thought we lost her.
[Andrea and Johnny speak to the interviewer]
Caption: Keep tube sealed until ready to use. For instructions on how to use, go to BAQSIMI.com
[Emily on a pier, looking out across a city river. Illustrations animate over top, and an illustrated BAQSIMI tube drops into her bag.
Emily: I'm so thankful that my mom had it because it saved me. It wasn't on me. It wasn't my fault. It was just something that happened. After having the episode, the way that I talk to my network has changed so much.
[Emily speaking]
Caption: Keep tube sealed until ready to use. For instructions on how to use, go to BAQSIMI.com
[Emily leans confidently against a railing with a cityscape in the background; an animated colored swirl becomes her yellow/orange sweater, which now has shoulder patches with a heart, and the word “READY.”]
Emily: Now everybody that I hang out with, that I spend time with, everybody knows like that I am a diabetic, and what to do in case of a low blood sugar emergency.
[Johnny and Andrea sitting together]
Johnny: I truly think that BAQSIMI can save people’s lives.
Andrea: Even if it saves one person's life. I mean, it could have been ours.
[Emily speaking]
Emily: My dream is to teach kids all over the world and make an impact in their lives.
[Emily sits on a bench with the city behind her. An animated yellow airplane appears to be taking off, and illustrations of iconic landmarks appear, including the Leaning Tower of Pisa, the Eiffel Tower, and Statue of Liberty]
Emily: Just go to as many places and experience as many cultures as I can. I’m Emily, and this is my ComeBAQ Story!
[Animated colored swirls build on-screen to form words
Caption: BAQSIMI Presents ComeBAQ Stories
Caption and Narrator:
Purpose and Safety Summary.
Important Facts About BAQSIMI™ (BAK-see-mee). It is also known as glucagon nasal powder.
BAQSIMI is a prescription medicine used to treat very low blood sugar (severe hypoglycemia) in people with diabetes ages 4 years and above.
It is not known if BAQSIMI is safe and effective in children under 4 years of age.
[Animated BAQSIMI tube dances on-screen, with a disclaimer in a caption underneath]
Caption: Keep tube sealed until ready to use. For instructions on how to use, go to BAQSIMI.com
Caption and Narrator:
Warnings:
Do not use BAQSIMI if:
- you have a tumor in the gland on top of your kidneys (adrenal gland) called pheochromocytoma.
- you have a tumor in your pancreas called insulinoma.
- you are allergic to glucagon, or any other ingredient in BAQSIMI.
BAQSIMI may cause serious side effects, including:
High blood pressure. BAQSIMI can cause high blood pressure in certain people with tumors in their adrenal glands.
Low blood sugar. BAQSIMI can cause certain people with tumors in their pancreas to have low blood sugar.
Serious allergic reaction. Call your doctor or get medical help right away if you have a serious allergic reaction including:
- rash
- difficulty breathing
- low blood pressure
[Safety information being presented by the narrator continues to scroll. Animation of city park bench, with pigeons eating seeds off the ground]
Caption and Narrator:
Common side effects:
The most common side effects of BAQSIMI include:
- nausea
- vomiting
- headache
- runny nose
- discomfort in your nose
- stuffy nose
- redness in your eyes
- itchy nose, throat, and eyes
- watery eyes
These are not all the possible side effects of BAQSIMI. For more information, ask your doctor. Call your doctor for medical advice about side effects. You are encouraged to report side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch, or call 1-800-FDA-1088.
[Animated image of a pizza]
Caption and Narrator:
Before using:
Before getting BAQSIMI, tell your health care provider about all your medical conditions, including if you:
- have a tumor in your pancreas.
- have not had food or water for a long time (prolonged fasting or starvation).
- are pregnant or plan to become pregnant.
- are breastfeeding or plan to breastfeed. It is not known if BAQSIMI passes into your breast milk. You and your doctor should decide if you can use BAQSIMI while breastfeeding.
Tell your doctor about all the medicines you take, including prescription and over-the-counter medicines, vitamins, and herbal supplements.
How to use:
- Read the detailed Instructions for Use that comes with BAQSIMI.
- Use BAQSIMI exactly how your doctor tells you to use it.
- Make sure your caregiver knows where you keep your BAQSIMI and how to use BAQSIMI the right way before you need their help.
- Your doctor will tell you how and when to use BAQSIMI.
- BAQSIMI contains only 1 dose of medicine and cannot be reused.
- BAQSIMI should be given in one side of your nose (nostril) but does not need to be inhaled.
- BAQSIMI will work even if you have a cold or are taking cold medicine.
- After giving BAQSIMI, the caregiver should call for emergency medical help right away.
- If the person does not respond after 15 minutes, another dose may be given, if available.
[Animated image of a city building]
Caption and Narrator:
- Tell your doctor each time you use BAQSIMI.
- Store BAQSIMI at temperatures up to 86°F (30°C).
- Keep BAQSIMI in the shrink wrapped tube until you are ready to use it.
Keep BAQSIMI and all medicines out of the reach of children.
Learn More: For more information, call 1-800-545-5979 or go to www.baqsimi.com
Medicines are sometimes prescribed for purposes other than those listed in a Patient Information leaflet. Do not use BAQSIMI for a condition for which it was not prescribed. Do not give BAQSIMI to other people, even if they have the same symptoms that you have. It may harm them.
This summary provides basic information about BAQSIMI but does not include all information known about this medicine. You can ask your pharmacist or doctor for information about BAQSIMI that is written for health professionals. This information does not take the place of talking with your doctor. Be sure to talk to your doctor or other health care provider about BAQSIMI and how to take it. Your doctor is the best person to help you decide if BAQSIMI is right for you.
BAQSIMI™ is a trademark owned or licensed by Eli Lilly and Company, it’s subsidiaries, or affiliates.
GN CON BS 24JUL19
PP-GN-US-1002 07/2021 ©Lilly USA, LLC 2021. All rights reserved
"There have been moments when I've had extreme low blood sugar. Once BAQSIMI was introduced to my crew and cast, I think we were all really relieved. In those moments, it's just great to have a backup." -- Kyle, a real BAQSIMI patient
[Ambient piano music plays as the video opens to the animated image of a theater stage and curtain. Animated colored swatches swoop and dive on screen and build to show the BAQSIMI logo and the words, “ComeBAQ Stories.”]
Kyle: There have been moments when I’ve had extreme low blood sugars.
[Kyle is seated on a darkened state, wearing a tan tee-shirt and heavy-rimmed glasses.]
Caption: Kyle is a real BAQSIMI patient and was compensated for this time. Kyle has not yet used BAQSIMI for a low blood sugar emergency.
[An animated illustration of Kyle on-stage. He is sweating and wipes his brow with the back of his hand as a spotlight shines down on him.]
Caption: You may feel dizzy, have difficulty thinking or speaking, lose coordination, or even pass out.
Kyle: I just began sweating profusely and I literally thought I was going to pass out on stage—the greatest nightmare scenario.
[Animated Kyle drops to his knees on-stage as the set trees appear to wilt on either side of him.]
Caption: For the full list of signs and symptoms, visit https://www.baqsimi.com/when-to-use-baqsimi
[Kyle speaks to the off-camera interviewer.]
Kyle: It was a lot of pressure because I thought I was affecting the show in a negative way. Usually with lows, I use juice or any kind of candy…
[Kyle speaks on camera.]
Kyle: … and my glucose would just seem like it’s just not going up fast enough.
[Animated Kyle’s hand holds a BAQSIMI tube, turning it slowly as if reading the text on the tube.]
Caption: Keep tube sealed until ready to use. For instructions on how to use, go to BAQSIMI.com
Kyle: Once BAQSIMI was introduced to my crew and cast, I think we were all really relieved. In those moments, it’s just great to have a backup.
[Animated Kyle and his animated castmates line up on-stage and take a bow while the audience tosses flowers. The view shifts to animated Kyle at center stage by himself, receiving audience applause and their tossed flowers.]
Narrator voiceover: BAQSIMI treats very low blood sugar. Do not use if you’re allergic to BAQSIMI or if you have a tumor in your adrenal gland, as it can cause high blood pressure, or in your pancreas, as it can cause low blood sugar. Get medical help right away if you have a serious allergic reaction.
Caption: BAQSIMI is for people with diabetes ages 4 years and above. Please see full instructions for use at BAQSIMI.com
Caption: Symptoms of an allergic reaction include rash, difficulty breathing, or low blood pressure.
[Animated Kyle strolls a city street as the image transitions to real-life Kyle on a city street.]
Narrator voiceover: Common side effects are nausea, vomiting, headache, discomfort in your nose, eyes, or throat.
Caption: Discomfort may include red, itchy, or watery eyes, itchy throat, runny, itchy, or stuffy nose.
[Animation of stage curtains closing as ComeBAQ Stories logo animates on top.]
Kyle: I’m Kyle, and this is my ComeBAQ Story.
Caption: Watch more ComeBAQ Stories. Now at ComeBAQStory.com
Caption: Kyle, A Real BAQSIMI Patient
Share your ComeBAQ.
Spread the word.
Stories have power. We'd love to hear about your experience with BAQSIMI. Please call The Lilly Answers Center at 1-800-545-5979 .
